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Playland Amusement Park
75th Anniversary
Celebration
2003
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Playland's Walk of Fame
The year 2003 marks the 75th
Anniversary of the opening of Playland Amusement Park in Rye, New
York. Since its opening in 1928, Playland has been one of the premier
family amusement areas in the nation. It continues to be one of the
few amusement parks in the country owned and operated by municipal
government.
To commemorate this momentous occasion of the 75th
Anniversary, The Friends of Parks, Recreation and
Conservation in Westchester, which is a 501c3 corporation and part
of the County of Westchester, has asked Razamataz! Events Unlimited
to create and produce celebratory corporate sponsorship opportunities
to permit our neighbors to establish a relationship with Playland in
this special year.
These sponsorships will enable Playland to
enhance their event schedule and offer a wider variety of special
attractions and added value to the community during the 75th
Anniversary Celebration year.
Partnering with this family orientated amusement
park would be a beneficial business relationship in one of the most
affluent and influential greater metropolitan areas in the country.
Playland Amusement Park historically attracts
over one million visitors each season from mid-May
through Labor Day. You may also view the Parks many attributes on
their web site,
www.ryeplayland.org. Contact us
for information at 888-837-0080 or email at
Playland75info@razevents.com
For the 75th Anniversary Celebration,
numerous additional functions are planned, including a $350 a plate
Dinner Gala scheduled for May 7, 2003 with a souvenir journal, a
childrens magazine, the construction of a Walk of Fame in the Park
and an enhanced free concert series.
75th Seasonal
Sponsorships Official Designation
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Playland commissioned Global Strategy Group, Inc.
to conduct an intercept and phone survey that confirmed high levels of
awareness and loyalty to Playland. Other findings include:
1.) The Park attracts a family audience who
perceive it as safe, clean and a good value;
2.) The average family expenditure exceeds $70 per visit;
3.) The vast majority of visitors are college-educated;
4.) 57% of Park visitors come because of Kiddyland, and
5.) The visitors geographic origins are widespread
The survey breakdown of visitor geographic origin
is as follows:
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CHRYSLER
JEEP BECOME THE "OFFICIAL AUTOMOBILES" OF PLAYLAND 75th
ANNIVERSARY
Westchester County Executive Andy Spano said "We are
thrilled that Yonkers and White Plains Chrysler Jeep have
signed on as the first sponsor for Playland's 75th Season
Celebration. The season will be filled with special
programming at our historic Amusement Park, thanks in part
to Chrysler Jeep." The County Executive continued, "The
Friends of Parks in Westchester is off to a great start in
assisting Playland during their very special anniversary. I
thank them for their efforts." |
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28% Westchester County
26% Rockland, New Jersey, Long Island, Connecticut,
Other
24% Manhattan, Queens, Brooklyn
20% Bronx
We firmly believe that your corporate association
with Playland will afford an uncluttered presentation of your message
to your consumers. Playland has several on-site, high-visibility
signage and marketing opportunities available including:
Category exclusivity
Inclusion in Playlands collateral material and ongoing
advertising and marketing efforts
Banners throughout park
Phone kiosk signage
Parking lot signage
Survey intercept opportunities
Discounted ride books and food discounts to employees
Discounts for on-site corporate events
Individual Recognition as an Honorary Co-Chair of the
Dinner Gala
Preferred Seating Table for Ten at the May 7, 2003
Dinner
Gold Page Advertisement in the Dinner Journal
Exclusive category sponsorships for the 2003 75th
Anniversary celebratory year are available and individual partnership
opportunities can be customized to your requirements.
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Seventy-Fifth Anniversary Dinner
Dinner Gala
May 7, 2003, Packages and Reservations
$10,000 Underwriter Table
Recognition as
Gala Underwriter
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Table for Ten with Premier Seating
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Gold Page in Journal
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Listing on Walk of Fame
$6,000 Premier Table
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Table for Ten
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Silver Page in Journal
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Listing on Walk of Fame
$5,000 Patron Table
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Table for Ten
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Full Page in Journal
$4,500 Premier Reservation
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Table for Ten
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Name Listed on Gold Page in Journal
$4,000 Patron Reservation
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Table for Ten
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Name Listed on Silver Page in Journal
$350 Individual Reservation
Playland Historic Dinner Journal
Click
here for pricing and order form
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Playland Fun Zone Childrens Magazine
In addition to all of the traditional marketing
opportunities, we have developed a special possibility for the right
sponsor. This is a conceptualized
Playland 75th Anniversary
Fun Zone
Magazine to be produced by a sponsor. This magazine
is envisioned to contain interactive games and puzzles themed to
Playlands many Park amenities and targeted to the elementary school
aged child.
The magazine would be designed to incorporate the
sponsors image and include discount coupons redeemable through the
sponsors association with Playland during the season.
There are over 80,000 elementary school children
in Westchester County and Playland is the Countys premier park as
well as the childrens first and favorite amusement area. Distribution
would be direct to each public elementary school in Westchester.
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A special area surrounding the entrance fountain
is being dedicated to those individuals and families who desire to
have their names engraved in granite for perpetuity.
Only 1,300 of these engraved granite bricks will
be installed.
Click here to view the Walk of Fame Order
Form
Fax the completed form to
914-654-8016
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Expanded Concert Series
Each year, Playland offers free concerts in the
evenings and the opportunity exists for sponsor funded additional
concerts in this special anniversary year.
Opening Day 2003
Festivities
Opening Day, May 10, 2003 will be a day of
parades, concerts, marching bands, costumed characters and festivities
marking the beginning of the 75th year. Be sure to mark
your calendar and plan to attend with the whole family
Contact information
Call toll free 888-837-0080 or email
Playland75info@razevents.com
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