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TACTICS

This CD-ROM is inexpensive to produce and uses material already assembled by the venue. From a marketing point of view, the opportunity to replace or supplement jumbo sales kits containing reams of cut sheets, brochures, etc. with a compact, high-tech disk is extremely unique and attractive.

Not only is your presentation enhanced but costs are contained in a number of ways. The CD-ROM can be replicated for as little as $2.00 per disk. Additional savings are realized when mailing. Unlike the heavyweight printed sales kits, the credit card sized CD-ROM can be mailed for the cost of a first class postage letter.

Just the anticipated increase in shelf life due to its small size and ease of use is enough to convert print presentations to CD-ROM.

But of course, the foremost feature remains the recipients ability to automatically click on the individual web site link, which is ultimately where we want them to be.

A short demonstration of our CD-ROM will show how a customized presentation to the computer literate event planner clientele will result in an increase in sales.

Targeted Mailing to the Professional Event Planner

To implement and supplement the above strategies, we also favor select direct mail utilizing the CD-ROM as a stand-alone piece. Lightweight and inexpensive to produce and mail, it is the ideal curiosity attention grabber that recipients will love to talk about. Our targeted and sanitized mailing list contains thousands of corporate and private event planners in every major metropolitan area of the country.

Mailing lists can be sorted by zip code. Fulfillment is accomplished by Razamataz!

Become an event sales associate for Razamataz!
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